PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT (POS) TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN GENERASI Z DI SEKTOR RITEL KABUPATEN JEMBER
Keywords:
Generasi Z, Organizational Citizenship Behavior, Perceived Organizational Support, Sektor ritel.Abstract
Generasi Z yang kini mendominasi angkatan kerja Indonesia dikenal individualistis dan cenderung menjaga batas tegas antara kehidupan pribadi dan pekerjaan, sehingga rentan menarik diri dari kontribusi ekstra peran yang tidak terikat kewajiban formal. Kecenderungan ini berdampak pada rendahnya kesediaan Generasi Z untuk menampilkan Organizational Citizenship Behavior (OCB), yang sebenarnya penting bagi efektivitas organisasi, khususnya di sektor ritel. Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Organizational Support (POS) terhadap Organizational Citizenship Behavior (OCB) pada karyawan Generasi Z di sektor ritel Kabupaten Jember. Metode penelitian ini adalah kuantitatif korelasional dengan responden karyawan Generasi Z sektor ritel Kabupaten Jember, sampel berjumlah 385 karyawan yang berusia 18-29 tahun dan bekerja di sektor ritel Kabupaten Jember. Teknik sampel yang digunakan adalah accidental sampling. Instrumen penelitian menggunakan skala Perceived Organizational Support dan Organizational Citizenship Behavior. Hasil analisis regresi sederhana menunjukkan adanya pengaruh dari perceived organizational support terhadap organizational citizenship behavior pada karyawan Generasi Z di sektor ritel (R=0,501; R2=0,251; F=128; p-values<0.001). Hal ini menunjukkan bahwa karyawan yang mempersepsikan perlakuan adil, dukungan atasan, serta penghargaan dan kondisi kerja yang memadai dari organisasi cenderung menampilkan perilaku sukarela di luar tugas formal yang mendukung efektivitas organisasi. Untuk penelitian selanjutnya, dapat ditambahkan variabel lain yang mempengaruhi OCB seperti kepuasan kerja atau komitmen organisasi, serta memperluas cakupan sampel penelitian.
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